We were named after the coldest, most unforgiving and unforgiving side of the mountain. We have helped travelers and explorers around the world reach the incomprehensible heights of the Himalayas. But the story of The North Face®, ironically, begins on the beach. More specifically, in the North Beach area of San Francisco, at an altitude of 150 feet above sea level. It was here, back in 1966, that two mountain hikers, following their heart, founded a small mountaineering equipment store, with the aim of equipping outdoor athletes for their impeccable preparation for the conquest of new heights. Today, we are the world's leading outdoor apparel brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human capabilities. We pay great attention to environmental issues and minimize our negative impact on the planet through special programs.
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